Offer a way of creating date specific pricing for services. Either a programmed discount for a set of days or ability to have uniquely priced variants available based on the date of the experience being booked. The idea being that prices/discounts are pre-set automatically by date booked rather than the customer having to choose a differently named variant. So prices are not based on which day a customer is making the booking but rather on the day they are booking for the service/experience. This could allow service providers to make slower days or weeks more appealing to customers.
Kind of like when you are booking accommodations and you can see the calendar with the different prices on different days.