After incubating among our private beta customers, Klaviyo is now widely available for all customers! Klaviyo is designed for e-commerce businesses, enabling you to send branded email & SMS to your customers across the user journey, whether they book events or buy products with you.
Key Benefits
- Grow Revenue & Reviews: Reach out to your customer base using Klaviyo's segmentation to offer discount codes and prompt reviews. A sample merchant offered free consultations as lead generation for their supplement products, using Klaviyo they reported an 8% improvement in average order value (AOV) among customers who attended consultations versus those who did not.
- Personalized Content to Grow Engagement: Customers who make a booking can receive targeted email follow ups and newsletters for further engagement with branded email communication, driving a higher lifetime value. Segment customers based on various criteria, such as consultation attendance, purchase history, and engagement level.
- Additional SMS Reminders: Send personalized SMS messages to customers for upcoming bookings. Instead of one reminder, a merchant sent a reminder one-week, one-day and 2 hours before a massage appointment that resulted in a no-show reduction of 15% in one month.
- Consistency: Show a consistent customer experience through Klaviyo by having common branded email, from your own domain, with your own designs. Whether your customers book an appointment or purchase a product, they will get the same consistent look and feel.
Klaviyo Triggers
The Klaviyo Integration allows you to trigger Klaviyo flows wherenever:
- Customers make a booking
- Booking is rescheduled
- Booking is cancelled
- Booking occurs
- 24-hours before a booking occurs
- 24-hours after a booking occurs
Additionally, Easy Appointment Booking will also automatically create or update customer profiles on Klaviyo. This keeps your email lists accurate and lets you segment customers. Since our initial release we've added numerous updates including
(a) adding a booking type to each trigger so it can be used in Klaviyo Reviews
(b) sending all email variables currently in the app today
(c) option to send cancellation/reschedule events to Klaviyo from the app
How to start
- Head to the app and go to Account > Add-Ons > Klaviyo. You can pay for the add-on there
- A detailed video and written guide helps you start with Klaviyo
